Sara Neves is a speaker at ENED 2026 in Portugal
Polar will be present at Portugal’s National Meeting of Design Students, taking place this year in Portimão. Represented by Sara from our Business & Operations team, we’ll share more about our working methodology and what drives our day-to-day decisions in the studio.
Bridging Distances
We developed the Visual Identity and Signage for the exhibition “Antípodas – Tão Distantes, Tão Próximos” which celebrates the 130th anniversary of the Friendship Treaty between Brazil and Japan, in partnership with Sesc Vila Mariana and the Japan Foundation. Full case study now available.
Visualising encryption
Our latest case study looks at the visual language we created for WhatsApp’s global campaign. The system turns encryption into a graphic structure that extends across text, image, audio, and video to express protected content consistently.
Three studio projects in Palette Playbook: Radiant
MAJ 30, Um Café com Satoshi, and Osesp are featured in Palette Playbook: Radiant, a publication that brings together projects with warm, bright, and highly saturated color palettes.
Calendar, Ltda. 2026
Annual tradition of Polar, this year's calendar is detachable and printed on 12 different colors of paper. Available for purchase in Gengibrão's online and physical stores.
Pizza Pac, Ltda.
We brought together friends, partners, and clients to celebrate the launch of Calendário, Ltda. 2026, the seventh edition of a project that has become a milestone in our history. The gathering took place at our favorite bakery, PAC, which crafted the pizzas and other delights on the menu.
Lais is a Young Guns 23 Finalist
For the second consecutive year, Polar’s Co-Founder and Creative Director, Lais Ikoma, has been named a finalist in Young Guns. The One Club for Creativity’s competition celebrates outstanding creative talents aged 30 and under. We are beyond proud of this recognition!
"Homens sem Lei" Reveals Dark History of the Death Squad
The documentary series explores the rise of Scuderie Le Cocq in the 1960s, a paramilitary group of police officers who, with state approval, established a legacy of violence that persists to this day. Watch it on streaming to see the visual identity and title cards created by us.
Polar at Inscript 2025
We joined the Experimental Typography Festival to share how we bring letters to life through animation — reflecting on our collaborations with Brazilian type foundries and how the intersection between type and motion lies at the heart of our design practice.
Packaging Soap Like It’s Beer
Our packaging project for Niul was featured on The Dieline. The article highlights how the design introduces aluminum cans as a new container for liquid soap — offering a more sustainable way for the product to live on the shelf while keeping a sense of familiarity with classic packaging systems.
Sesc Verão turns up the heat in Funkadelic
Created for Sesc’s summer programming, the visual system for Sesc Verão 2023 was included in Funkadelic, a Victionary publication showcasing identities that explore color, contrast, and the free-spirited aesthetics of the ’70s.
Niul in the Communication Arts Exhibit
The brand and packaging system we designed for Niul is now part of Exhibit, Communication Arts’ online curation of global design work.