Promoting a better world for children
New case study: Escola + Natureza, a visual identity project for Instituto Alana, translating its purpose into a flexible system that connects nature, education, and belonging to inspire greener learning environments.
Calendar, Ltda. 2026 recognized by TDC72
The competition, organized by the Type Directors Club, recognizes projects that demonstrate excellence in the use of typography. In addition to receiving a Certificate of Typographic Excellence, our project will also be published in a book and featured in an exhibition touring internationally.
Sara Neves is a speaker at ENED 2026 in Portugal
Polar will be present at Portugal’s National Meeting of Design Students, taking place this year in Portimão. Represented by Sara from our Business & Operations team, we’ll share more about our working methodology and what drives our day-to-day decisions in the studio.
Bridging Distances
We developed the Visual Identity and Signage for the exhibition “Antípodas – Tão Distantes, Tão Próximos” which celebrates the 130th anniversary of the Friendship Treaty between Brazil and Japan, in partnership with Sesc Vila Mariana and the Japan Foundation. Full case study now available.
Visualising encryption
Our latest case study looks at the visual language we created for WhatsApp’s global campaign. The system turns encryption into a graphic structure that extends across text, image, audio, and video to express protected content consistently.
2025 Highlights
In this edition of the newsletter, we’ve brought together key moments from the year. Including projects, exhibitions, event participations, and collaborations, the list reflects one of our core principles: working with people and brands committed to the quality of both the outcome and the process.
Three studio projects in Palette Playbook: Radiant
MAJ 30, Um Café com Satoshi, and Osesp are featured in Palette Playbook: Radiant, a publication that brings together projects with warm, bright, and highly saturated color palettes.
2026 calendar? Yes, it’s done.
In this edition of the newsletter, we’re sharing the case study of the ninth edition of our calendar, an annual studio project. This year, the Calendário, Ltda. 2026 was completed before the year even began — which may not seem like much, but not for anyone who’s ever launched a calendar in May.
Calendar, Ltda. 2026
Annual tradition of Polar, this year's calendar is detachable and printed on 12 different colors of paper. Available for purchase in Gengibrão's online and physical stores.
Pizza Pac, Ltda.
We brought together friends, partners, and clients to celebrate the launch of Calendário, Ltda. 2026, the seventh edition of a project that has become a milestone in our history. The gathering took place at our favorite bakery, PAC, which crafted the pizzas and other delights on the menu.
Lais is a Young Guns 23 Finalist
For the second consecutive year, Polar’s Co-Founder and Creative Director, Lais Ikoma, has been named a finalist in Young Guns. The One Club for Creativity’s competition celebrates outstanding creative talents aged 30 and under. We are beyond proud of this recognition!
"Homens sem Lei" Reveals Dark History of the Death Squad
The documentary series explores the rise of Scuderie Le Cocq in the 1960s, a paramilitary group of police officers who, with state approval, established a legacy of violence that persists to this day. Watch it on streaming to see the visual identity and title cards created by us.