Project info
Variable Brand Voice
Visuals, storyboard and animation developed for Plau type foundry. The video introduces Variable Brand Voice, a concept that proposes the use of variable font technology to adjust a brand's typographic voice to communicate effectively with different audiences.
Credits
Creative Direction: Lais Ikoma, Ronaldo Arthur Vidal Design: Lais Ikoma, Luciana Mayume Motion Design: Luciana Mayume