Nubank, renowned for its innovative design approach in the financial sector, has chosen to address the ESG (Environmental, Social, and Governance) pillars from a fresh perspective in its 2022 annual report. The project aimed not only to share relevant information about the company's impact but also to approach complex subjects in an accessible, educational, and and visually appealing manner.
For this undertaking, a flexible graphic system was devised, adaptable to various platforms, accompanied by a collection of 3D illustrations. Utilizing straightforward shapes, these illustrations function as narrative guides, enhancing the understanding of the content. The graphic project was conceived to ensure a seamless and continuous reading experience while also considering navigational practicality, transforming the report into an effective reference tool.
The full 2022 ESG report from Nubank is available for reading in both Portuguese and English.