Kiro Switchel

“Saber” (knowledge) and “sabor” (flavor) are two words with the same root: in Portugal, it is said that something tasty “knows well”. For Kiro, a pioneer in the manufacture of switchel in Brazil, this connection goes beyond the dictionary: there, everything is made with flavor and knowledge.

Since 2017, the company’s purpose has been to offer a drink that is not only healthy and clean label, but also to create a sustainable business capable of strengthening small producers.

The four flavors and the canned version (carbonated and alcoholic) are made with ingredients of agroecological origin. Nowadays, production, which started in the home of one of the founders, takes place in its own factory in São Paulo, granting full control of the production chain. All this care, combined with the intense and refreshing flavor, makes Kiro a brand with a devoted public.

To reflect this mature moment of the business, the beverage labels were redesigned, stressing the protagonism of some elements already consacred: the logo (Estúdio Colletivo) and the illustrations (Fabrizio Lenci) that represent the ingredients of each flavor.

In addition to the labels, Kiro also received a new visual identity, contemplating a chromatic palette, illustrations and iconography, positioning the product as a drink beyond sober curious and suitable for all occasions. The new typographic palette has been designed for a brand that makes a great of use of text in its communication: words and sentences are arranged for creating familiar textures, stressing the idea that Kiro “knows” very well.