Project info

ECP Administrative Center

The project for the environmental graphics and signage of the new Administrative Center of Esporte Clube Pinheiros aimed to apply graphic interferences in the physical space for identifying spaces and creating points of contact with visitors.

The club's symbol, which consists of basic shapes such as lines and circles, served as the foundation for a design system that emphasizes two key concepts of ECP: movement and history. Both concepts are visually represented with the use of a "trail" motif. Additionally, the choosing of a grotesque typography was inspired by the Modernist architecture of the club's original buildings.



Creative Direction and Design: Bruno Ribeiro, Ralph Mayer Case Study Photography: Bruno Ribeiro, Ralph Mayer


Architecture consultancy and pictogram design: Naná Mendes da Rocha Graphic Production: Márcia Signorini, Juliana Eiko


Environmental Design Visual Identity Signage


Brasil Design Awards (bronze) Behance (featured in Graphic Design gallery)