Creative Direction: Bruno Ribeiro, Ralph Mayer
Design: Bruno Ribeiro, Ralph Mayer, Satsuki Arakaki
3D: Matheus Costa

Every year, Sesc units throughout Brazil host Sesc Verão (Sesc Summer), an event that promotes sports and physical exercise. With workshops, lectures, and festivals, the initiative aims to encourage accredited members to include physical activity in their daily lives. In 2023, the visual communication of the event, which would massively occupy the institution's facilities, should be vibrant and inviting.

Service

Sesc Summer

Creative Direction: Lais Ikoma, Ralph Mayer
Design and 3D: Matheus Costa
Motion Design: Rônatan Bica

World leader in research and industrialization of niobium, CBMM supplies products and technologies to customers in different sectors around the world. Focused on the development of new applications with ore and the diversification of materials, Nb Venture 41 is a company initiative dedicated to building a more sustainable future.

Industry

NB Venture 41

Calendário, Ltda. 2023 is part of a studio tradition that began in 2018, in which annually a poster that reimagines the counting of time serves as a pretext for graphic experimentation. At first, the posters were designed as gifts for partners, customers and friends, and today they are also available for sale in our shop.

Design & Architecture

Calendar, Ltda. 2023

Photography: Lais Ikoma, Ronaldo Arthur Vidal
Production: Miriam Kim

This T-shirt was developed for the inauguration of Polar Open, an event that brought together Polar's entire interstate team in São Paulo. The flower-shaped logo refers to the season of spring, as well as the print on the back – a hybrid between a tennis ball (the studio's main sign) and a fruit.

Polar Open ‘22 T-Shirt

Creative Direction: Lais Ikoma
Design: Lais Ikoma, Satsuki Arakaki
Motion Design: Lais Ikoma

Visor is a Brazilian creative studio that combines visual experimentation with high quality execution to give form to bold ideas. Their visual identity was designed to reflect the aesthetic care which conduct Visor's production, which stands out mainly for the 3D works. 

Visor

Creative Direction: Ralph Mayer, Ronaldo Vidal
Design: Matheus Costa, Ralph Mayer, Ronaldo Vidal, Satsuki Arakaki, Stella Bonici
Illustration: Stella Bonici
3D Design: Matheus Costa
Motion Design: Ronaldo Vidal, Rônatan Bica
Logo Redesign: Satsuki Arakaki
Case Study Photography: Ronaldo Vidal
Acknowledgements: Behance (featured in Behance gallery)

Combining education and technology, Trybe prepares people to meet a growing demand in the tech area in Brazil. The relevance achieved by Trybe quickly created the need for a brand compatible with the size of the company and the teaching experience, as well as a visual universe capable of speaking directly to its community.

Education

Trybe

Creation Direction and Campaign Strategy: Conrado Rodrigues, Davi Moraes
Design Direction: Matheus Sakita, Ralph Mayer, Ronaldo Arthur Vidal
Design: Luciana Mayume, Prata Moraes, Ralph Mayer, Ronaldo Arthur Vidal
Z1 Team: Andreza Spinelli, Maria Vitória, Prata Moraes, Sophie Secaf
Case Study Production: Matheus Costa

PIXZ1N reimagines instant bank transfers through the eyes of Z1, a digital account aimed at teenagers. To launch the campaign, a visually rich universe full of elements was created, allowing the development of a wide range of outputs. The graphic choices take into account the generational and cultural aspects of Generation Z, which are manifested in a vibrant and slightly rebellious visual style.

Banking & Finance

Pixz1n

Art Direction: Bárbara Magri, Ralph Mayer, Ronaldo Arthur Vidal, Vicente França
Design: Ralph Mayer
Photography: Raval
Case Study Production: Miriam Kim

The Kinguio sweatshirt celebrates the short film of same name made by Raval Filmes in 2021. Kinguio is a kind of Japanese fish, the first to be domesticated. Regarding the universe of Japanese aesthetics, the Inari typography was chosen to pair with other components of Raval's visual identity, also developed by Polar.

Kinguio Sweatshirt

Art Direction: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Ronaldo Arthur Vidal
Photography: Bruno Ribeiro, Lais Ikoma, Ronaldo Arthur Vidal
Case Study Production: Miriam Kim

The second edition of the Polar sweatshirt was produced in a gray blend, with an oversized fit and robust fabric. The minimalist design has improved finishes and fit compared to the first version of the product, but maintains the central application of the logo in a vibrant tone.

 Polar, Ltda. Sweatshirt #2

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Satsuki Arakaki
Typography Design: Satsuki Arakaki

Created by Sesc Ribeirão Preto, Mostra de Arte da Juventude — freely translated as Youth Art Exhibition — is an initiative that provides visibility to emerging young artists. For its visual identity, typographic design resources were used to make the letter "M" the identifying element of the brand, highlighting the concept of impulse.

Arts & Culture

MAJ Visual Identity

Creative Direction: Ralph Mayer
Design: Ralph Mayer, Stella Bonici
Motion Design: Rônatan Bica
3D: Matheus Costa

Ribon is a decentralized platform that promotes a global culture of donating. The brand was seeking to communicate better with the current audience, in addition to reaching more people to build their community. The identity should incorporate elements present in the universe of DAOs and blockchain in its language, while remaining inviting and welcoming. 

Technology

Ribon

Creative Direction: Lais Ikoma
Design: Lais Ikoma, Miriam Kim, Stella Bonici
Illustration: Stella Bonici
Ecommerce Platform Design: Miriam Kim
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal

LeVivre develops products with exclusive scents using formulas made out with top-quality sustainable essential oils. The brand's visual identity and packaging was designed to emphasize the natural aspect of the product composition and occupy a niche brand territory, where classic and contemporary meet in balance. 

Retail

LeVivre

29,661 is the number of circles that were sorted and printed in offset to compose the Calendar, Ltda. 2022. The poster was composed with Placar, a variable typography inspired by sports game scoreboards, as low-resolution lettering. All characters are constructed from a single grid of circles that vary in size to generate different weights.

2022 Calendar

Creative Direction and Design: Lais Ikoma, Ralph Mayer
Motion Design: Lais Ikoma, Luciana Mayume
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal

Mostra de Arte da Juventude — freely translated as Youth Art Exhibition — was created in 1989 for providing visibility to the production of emerging artists. In 2022, Polar was invited by Sesc to create the visual identity of the 30th edition of MAJ, in addition to developing the materials for its communication.

30th MAJ

Creative Direction: Matheus Sakita, Ralph Mayer
Design: Felipe Barbosa
Motion Design: Luciana Mayume
Web Development: Programatório

Cinema Tribu is a boutique production company that focuses on developing and producing content for both brands and entertainment. Its visual identity, movie intro, and high-fidelity website prototype were designed to reflect the detailed and human approach that characterizes its films.

Movies & Entertainment

Cinema Tribu

Creative Direction: Ralph Mayer
Design: Ralph Mayer, Miriam Kim
Case Study Production: Satsuki Arakaki

For months Polar followed the conception and development process of "Parte do que vem," the album by alternative rock band Bratislava. The music on the album was the inspiration for designing its cover and creating visual communications to promote its release.

Music

Parte do que vem

Creative Direction: Bruno Ribeiro, Ronaldo Arthur Vidal
Design: Bruno Ribeiro, Estela Mendes, Lais Ikoma, Ronaldo Arthur Vidal
Logo Design: Marcelo Siqueira
Case Production: Stella Bonici

Visual identity and website design for Barn, a venture capital manager focused on green technologies.

Barn

Creative Direction: Bruno Ribeiro, Ronaldo Arthur Vidal
Design: Stella Bonici
Motion Design: Luciana Mayume

Mescla is an audiovisual content producer that takes diversity in deliveries as its own essence. The multiple roles played by its founder and the variety of themes addressed in its productions have been translated into its visual identity.

Mescla

Design: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Production: Satsuki Arakaki

Çã is a British style cider made and bottled in Brazil. The bottle's label, which brings all the necessary information in an objective and functional way, seeks to attract attention for its elegant simplicity, in addition to expressing a brand that communicates with transparency and focuses on the quality of the product. 

Food & Drinks

Çã Cider

Creative Direction: Matheus Sakita, Ralph Mayer
Design: Felipe Barbosa
Acknowledgements: Behance (featured in UI/UX gallery)

Immigrant is a production company founded on two continents that looks beyond geography to find the best directors and collaborators around the world. Starting from the pre-existing logo, the challenge in this project was to design a visual system capable of encompassing both the brand's digital behavior, which showcases their work, and any institutional developments. 

Immigrant Studio

Creative Direction: Bruno Ribeiro, Lais Ikoma, Ronaldo Arthur Vidal
Design: Felipe Barbosa, Lais Ikoma, Ronaldo Arthur Vidal
Iconography: Estela Mendes
Case Study Production: Satsuki Arakaki

Nomad was the first Brazilian fintech to offer a digital dollar account. In dialogue with its traveling spirit, Nomad's visual identity expansion seeks to create identification with global citizens passionate about freedom.

Nomad

Design: Ralph Mayer, Lais Ikoma, Ronaldo Arthur Vidal
Risograph Print: Ralph Mayer
Case Study Production: Satsuki Arakaki

Cover design and visual communication for the launch and promotion of the single "Desfecho" by alternative rock band Bratislava. All images and videos were created from risograph prints.

Desfecho

Creative Direction and Design: Bruno Ribeiro, Lais Ikoma, Ralph Mayer
Identity Illustration: Stella Bonici
Acknowledgements: Behance (featured in Graphic Design gallery)

The purpose of Kiro, a pioneer in the manufacture of switchel in Brazil, is not only to offer a healthy and clean label drink, but also to create a sustainable business capable of strengthening small producers. In 2021, the company turned to Polar to translate its business maturity into a new visual identity for the brand.

Kiro Switchel

Creative Direction: Lais Ikoma, Matheus Sakita
Design: Lais Ikoma, Stella Bonici
Illustrations: Stella Bonici

Padaria Tujuína is the little brother of the Tuju restaurant group. Its visual identity is derived from the Tuju and Tujuína brands, distinguished by a deep color palette. The sophistication of the products is reflected in the complete line of packaging, where proprietary graphics and illustrations receive high-end finishes.

Tujuína Bakery

Graphic and Motion Design: Ronaldo Arthur Vidal
Project Management: Matheus Sakita
Case Study Production: Miriam Kim

Azores Filmes is a Brazilian audiovisual production company. Its logo was created in a process of typographic experimentation with the letters AZF, which refer to the name. The chosen version, which conveys seriousness without giving up personality and simplicity, has also gotten an animation to sign its productions.

Creative Direction: Lais Ikoma, Ronaldo Arthur Vidal
Design: Lais Ikoma, Luciana Mayume
Motion Design: Luciana Mayume

Visuals, storyboard and animation developed for Plau type foundry. The video introduces Variable Brand Voice, a concept that proposes the use of variable font technology to adjust a brand's typographic voice to communicate effectively with different audiences.

Variable Brand Voice

Creative Direction and Design: Lais Ikoma
Motion Design: Luciana Mayume
Case Study Production: Satsuki Arakaki

Organized by Sesc in the historic city of Paraty, Sesc Readers Club is an initiative that aims to encourage reading habits and stimulate contact with the Works of contemporary Brazilian authors. Between 2018 and 2021, Polar worked on the visual identity and promotional posters for the selected titles. The 2021 edition, which took place online, also featured animated images for promotion.

Sesc Readers Club ‘21

Creative Direction and Design: Bruno Ribeiro
Illustration: Stella Bonici
Case Study Photography: Matheus Sakita

Cover design for the book "Fourteen Camels towards Ceará", in which journalist Delmo Moreira recreates the tragicomic expedition of 1859 that brought fourteen camels to Fortaleza to be used as cargo transport.

Catorze Camelos para o Ceará

Art Direction: Lais Ikoma, Matheus Sakita, Ronaldo Arthur Vidal
Photography: André Iosolini
Models: Bruna Matias, Guilherme Siqueira
Case Study Production: Miriam Kim

Polar, Ltda. ‘21 Sweatshirt is the inaugural product of the Polar Shop, a space created to promote experimentation and materialize pieces in different creative areas. Its minimalist design was thought to highlight the logo, embroidered in the studio's characteristic neon, in addition to emphasizing the oversized modeling and the quality of the fabric and finishes.

Polar, Ltda. Sweatshirt

Creative Direction: André Firulo (AlmapBBDO)
Design: Bruno Ribeiro, Gabriel Grossi, Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal, Victor Yves
Motion Design: Ronaldo Arthur Vidal
3D: Matheus Costa
Verbal Brand Identity: Pedro Kastelic

WhatsApp had the challenge to update its brand positioning. With this mission in mind, AlmapBBDO invited Polar designers to join forces and translate the strategy into guidelines for brand communication.

WhatsApp

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Luciana Mayume, Stella Bonici
Motion Design: Luciana Mayume

Simplificador is an online accounting service that aims to simplify the way small businesses handle their accounting routines. Its visual identity was designed to communicate lightness and convenience, reducing the barrier that separates entrepreneurs from a subject that can often be intimidating.

Simplificador

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Estela Mendes, Bruno Ribeiro, Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal
Illustration: Stella Bonici
Motion Design: Ronaldo Arthur Vidal, Stella Bonici
Case Study Production: Stella Bonici

Rita is a digital health solution whose mission is to simplify the relationship between patients and health professionals. The company aims to bridge the gap between quality healthcare and low-income patients, offering services with the support of the Sabin network.

Health & Wellbeing

Rita Saúde

Creative Direction and Design: Matheus Sakita, Ronaldo Arthur Vidal
Motion Design: Ronaldo Arthur Vidal
Case Study Production: Stella Bonici

Coplanar is an architecture and urban design office rooted in the Brazilian Concretist movement. “Coplanar” refers to geometric figures formed by at least three points that lie in the same plane. The logo was built from three points, represented by the circular design of the vowels. The visual universe is based on the same idea and makes use of polygons in different scales and angles.

Coplanar

Creative Direction: Ronaldo Arthur Vidal
Motion Design: Luciana Mayume
Case Study Production: Miriam Kim
Visual Identity: Haag Type, Johnny Brito

This series of animations was developed to promote the “Igual” typeface family by Fabio Haag Type. The videos highlight the variety of weights and slopes available in the typography. One of its main features is a UI version, in which the character width remains fixed regardless of the weight or slope chosen.

Igual Type Specimen

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Illustrations: Matheus Sakita

Tujuína is a casual restaurant compared to its big brother, Tuju. Both restaurants share a cohesive visual identity with a single construction rationale. Tujuína stands out with its vibrant and contrasting colors, deconstructed typography, and illustrations made from culinary ingredients that reflect the restaurant's laid-back atmosphere.

Tujuína

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Illustrations: Stella Bonici

Tuju is a high-end gastronomy restaurant, led by Chef Ivan Ralston, that has been awarded two Michelin stars. Its visual identity aims to translate with simplicity the care, elegance and modernity present in the cuisine. The Tuju brand also serves as the foundation for its related brands, Tujuína Restaurant and Tujuína Bakery.

Tuju

Direção de criação: Matheus Sakita, Ralph Mayer
Design: Bruno Ribeiro, Estela Mendes, Matheus Sakita, Ralph Mayer
Case Study Photography: Miriam Kim, Ralph Mayer e Ronaldo Arthur Vidal
Case Study Production: Miriam Kim

In 2020, the city of Brasília celebrated 60 years of its foundation, and as part of the celebrations, IPHAN (National Institute of Historic and Artistic Heritage) re-edited “A Invenção da Superquadra” (which translates as “The Invention of the Superquadra”), a book based on research by professor Matheus Gorovitz and Marcílio Mendes Ferreira, from the University of Brasília. 

A Invenção da Superquadra

Creative Direction: Matheus Sakita, Ralph Mayer
Design: Estela Mendes, Matheus Sakita, Ralph Mayer, Stella Bonici
Illustration: Stella Bonici
Case Study Production: Lais Ikoma, Ronaldo Arthur Vidal
Acknowledgements: Behance (featured in Behance gallery)

Holistix is one of the main wellness and well-being brands in Brazil. Seeking to reach new audiences and to ensure coherence in its expanding product portfolio, the company realized the need for a systemic design project that would encompass both the production of digital content and packaging, with graphic assets that, when combined, simultaneously guarantee variation and consistency.

Holistix

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Case Study Production: Satsuki Arakaki

Album covers and promotional materials for the Brazilian instrumental quintet The Big Odd. The artwork for the self-titled album and singles was developed in partnership with artist Erre Erre, who signs the illustrations.

The Big Odd

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Motion Design: Luciana Mayume, Ralph Mayer
Web Development: Ariel Tonglet
Acknowledgements: Behance (featured in Graphic Design gallery), Behance (featured in Illustrator gallery)

To Raval, nostalgia is not a mere fetish, but the construction of a language. Aiming to materialize the creative references of the production company in its visual identity, this project began with a wide visual investigation on the relation between audiovisual and graphic design over the decades.

Raval

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Web Development: Julia Saborido
Case Study Production: Felipe Barbosa

Pablo Saborido is an Argentine photographer based in São Paulo whose work spans the fields of fashion, music, art, and family records. His portfolio is designed to present his body of work in an impactful and intuitive way, built up over more than two decades.

Pablo Saborido's Portfolio

Creative Direction: Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal
Design: Estela Mendes, Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal
Motion Design: Luciana Mayume, Ronaldo Arthur Vidal
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal
Acknowledgements: Behance (featured in Branding gallery)

Founded in 2016, Neon was one of the first Brazilian fintechs focused on digital checking accounts and credit cards. Four years later, Neon asked Polar to rethink the brand's visual strategy and the way it expressed itself in its touchpoints. 

Neon

Polar Team: Bruno Ribeiro, Estela Mendes, Lais Ikoma
Itaú Team: Beatriz Santos Oliveira, Clayton Caetano Santos Jesus, Renata Rodrigues Campos, Weverton Dos Santos Oliveira
Collaboraton: Amanda Louisi
Case Study Production: Ronaldo Arthur Vidal

íon is an investment platform from Itaú that aims to offer convenience to their clients. Aligned with the concept of Open Banking, the app allows users to aggregate their investments from different sources and monitor the performance of their assets in a unified way. Polar collaborated with Itaú's internal team in the visual identity of the brand.

íon Itaú

Creative Direction: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Ronaldo Arthur Vidal
Design: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Ronaldo Arthur Vidal, Stella Bonici
Motion Design: Luciana Mayume

With more than one million users, Tembici is the micromobility leader in Latin America, and engages people to make living in the city more efficient and pleasant. To make the brand more connected with the daily lives of the thousands of people who travel on two wheels with Tembici, the company asked Polar to design a new visual identity system capable to express the brand's desire for movement.

Tembici

Graphic and Motion Design: Lais Ikoma, Ronaldo Arthur Vidal
Creative Direction: Bruno Tatsumi, Mariana Torres (U.I.W.D.)

Visual identity, packaging and motion graphics for Evo, the first boxed water in Brazil. Project in collaboration with UIWD.
3D: Matheus Costa

Evo Water

Design: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Ronaldo Arthur Vidal
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal
Acknowledgements: Latin American Design Awards (silver), Behance (featured in Behance Gallery)

The Calendar, Ltda. 2020 graphically explores the relationship between typographic scale, distance and time. The inspiration was the 20/20 visual acuity test (or Snellen Chart). In the vision considered normal, the observer is able to see the line marked 20/20 at a distance of 20 feet (approximately 6 meters).

20/20 Calendar

Creative Direction and Design: Lais Ikoma, Ronaldo Arthur Vidal
Motion Design: Lais Ikoma, Luciana Mayume, Ronaldo Arthur Vidal
Case Study Production: Miriam Kim

Animated type specimens for the Brazilian typographic foundry Blacketra. The animations were developed to showcase features of the Noka, Gothiks Round, Ofelia, and Elizeth typeface families.

Animated Type Specimens

Design: Bruno Ribeiro, Estela Mendes, Matheus Sakita, Miriam Kim, Ralph Mayer
Case Study Production: Miriam Kim

Internet & Society is a digital publication organized by InternetLab, an independent research center focused on law, public policy, and technology. Polar, responsible for designing the biannual editions, created the visual identity and the graphic project of the magazine in 2019. The design highlights the duality present in the title with its graphical and typographical elements.

Internet & Sociedade

The transport company Quicko developed a new identity and, with it, a typography created by Flora de Carvalho and Ana Laydner. These mobility-themed animations were created to demonstrate the font in use.

Quicko

Creative Direction: Bruno Ribeiro, Ralph Mayer
Graphic Project: Bruno Ribeiro
Design and Illustrations: Bruno Ribeiro, Estela Mendes

The goal of Agenda ECP was to develop a simple, low-cost, and attractive printed material that could help readers easily access information. This printed publication accompanied Esporte Clube Pinheiros' monthly magazine that promoted the cultural program of the institution.

Sports

ECP Schedule

Creative Direction: Lais Ikoma
Design: Lais Ikoma, Luciana Mayume, Ralph Mayer, Ronaldo Arthur Vidal
Motion Design: Ronaldo Arthur Vidal
Case Study Photography: Ronaldo Arthur Vidal
Acknowledgements: Latin American Design Awards (silver), Behance (featured in Graphic Design gallery)

The branding project for the geomarketing think tank began with urban maps and heat maps, which are central to the company's work. At Mapfry, the loading of a square grid over a heat map, generated within proprietary software, is a recurring image that characterizes day-to-day life.

Mapfry

Design: Lais Ikoma, Matheus Sakita, Ronaldo Arthur Vidal
Case Study Photography: Ronaldo Arthur Vidal
Acknowledgements: Behance (featured in Behance Gallery)

Alibi Records is a record label founded in the western zone of Rio de Janeiro. It focuses on the Brazilian rap scene and is inspired by the pre-rap period marked by the Motown scene in the United States. In contrast to contemporary visual systems, the visuals of Motown were used as a reference for creating a logo with multiple versions.

Alibi Records

Motion Direction and Design: Lais Ikoma, Ronaldo Arthur Vidal
Motion Design: Lais Ikoma, Luciana Mayume, Ronaldo Arthur Vidal
Visual Identity: Passeio
Acknowledgements: Latin American Design Awards (gold)

DiaTipo is the most important Brazilian event on typography and design, bringing together typographers, calligraphers, designers, and others interested in the theme from across the country. For the 2019 edition, held in São Paulo, the visual identity was created by Passeio, while Polar was in charge of the animations used in the event and of its communication.

DiaTipo ‘19

Creative Direction and Design: Lais Ikoma, Ronaldo Arthur Vidal
Website: Lais Ikoma, Luciana Mayume, Ronaldo Arthur Vidal
Motion Design: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal

Círculo 1 is a workshop and motorcycle club that brings together friends, families, collectors, and aficionados of different motorcycle models, both urban and sports. Its visual identity is inspired by motorcycle advertisements and racing posters from the 70s and 80s, which featured the most popular vehicles among collectors. 

Círculo 1

Graphic and Motion Design: Lais Ikoma, Ronaldo Arthur Vidal
Doltone's House Visual Identity: In-house team
Case Study Production: Rônatan Bica

Video to promote the Australian hotel Doltone's House, inspired by a black-and-white universe populated by typography and iconic silhouettes.

Doltone's House

Design, Art Direction and Motion Design: Lais Ikoma, Ronaldo Arthur Vidal

OLX is a global e-commerce company that has become a major player in the national market. The brand, which became popular with the slogan "desapega” (something like “let it go"), sought the services of Interbrand to review its positioning. Interbrand, in turn, partnered with Polar for the project's visual outputs.

Motion Design: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Production: Miriam Kim
Product 3D: Marcos de Andrade
Type 3D : Lucas Mayer
Art Direcion: Eduarda Nieto (AKQA)

To introduce Becks beer in Brazil, Ambev, in partnership with the AKQA agency, recruited Polar to collaborate in the launch campaign. The objective was to communicate a beer that was more bitter than usual in Brazil, favoring the brand's nocturnal and merry atmosphere. For the project, 3D models of the bottle and the can were created and later inserted in the typographic and 3D animations.

Becks in Brazil

Creative Direction and Design: Bruno Ribeiro, Matheus Sakita, Ralph Mayer
Motion Design: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Photography: Matheus Sakita, Ronaldo Arthur Vidal
Acknowledgements: Latin American Design Awards (silver), Behance (featured in Behance Gallery)

Mostra de Arte da Juventude (freely translated as Youth Art Exhibition) is one of the main cultural events in the countryside of São Paulo. In 2019, Polar designed a visual identity to celebrate the 30th anniversary edition of the event. The graphic system sought to simultaneously honor the new talents on which MAJ shines light and the city of Ribeirão Preto, its home since the first edition. 

29th MAJ

Creative Direction: Bruno Ribeiro, Ralph Mayer
Design: Bruno Ribeiro, Estela Mendes, Matheus Sakita, Ralph Mayer
Illustrations: Estela Mendes
Case Study Photography: Bruno Ribeiro, Matheus Sakita, Ronaldo Arthur Vidal
Acknowledgements: Latin American Design Awards (bronze)

The graphic design of this book was inspired by the warning given by Hans Fallada in the introductory note to the work saying that was a text of dark content and that it is important that it was not otherwise. Thus, the graphic choices were made with the intention of honoring the author's wish. There is no color in this book.

Every Man Dies Alone

Creative Direction: Bruno Ribeiro, Ralph Mayer
Design: Bruno Ribeiro, Estela Mendes, Ralph Mayer
Illustrated Stamps: Passeio
Case Study Production: Miriam Kim

Visual identity designed for the celebration of Esporte Clube Pinheiros' 120th anniversary. With an extensive and varied schedule, the identity system should be easily adaptable for different communication pieces across various media. The identity was led by illustrated stamps that pay tribute to the Club's history, designed by Passeio.

ECP 120 Years

Creative Direction: Ralph Mayer
Design: Estela Mendes
Case Study Production: Satsuki Arakaki

Organized by Sesc in the historic city of Paraty, Sesc Readers Club is an initiative that aims to encourage reading habits and stimulate contact with the Works of contemporary Brazilian authors. Between 2018 and 2021, Polar worked on the visual identity and promotional posters for the selected titles.

Sesc Readers Club ‘19

Creative Direction and Design: Bruno Ribeiro, Ralph Mayer
Case Study Photography: Bruno Ribeiro, Ralph Mayer
Acknowledgements: Brasil Design Awards (bronze), Behance (featured in Graphic Design gallery)

The project for the environmental graphics and signage of the new Administrative Center of Esporte Clube Pinheiros aimed to apply graphic interferences in the physical space for identifying spaces and creating points of contact with visitors.

ECP Administrative Center

Graphic and Motion Design: Lais Ikoma, Ronaldo Arthur Vidal
Acknowledgements: Latin Design Awards (gold), 13th Brazilian Graphic Design Biennial (highlight), Behance (featured in Graphic Design gallery)

Originally created as lettering for an album cover, Vinila has developed into a superfamily of rhythmic typefaces. The video and animated gifs created to promote the typographic family resonates the inspiration from the musical universe, demonstrating the possibilities created by such a versatile set of letters.

Vinila Typeface in Motion

Creative Direction: Ralph Mayer
Graphic Project: Bruno Ribeiro
Case Study Photography: Bruno Ribeiro, Matheus Sakita, Ralph Mayer

The editorial project of "Configurações da Avenida W3 Sul em Brasília" – a master's degree dissertation dedicated to one of the most emblematic avenues of the city of Brasília, written by architect and urbanist Laura R. de Toledo Camargo – faced many challenges. One of these was the production limits, which determined the finishing touches and graphic details due to its reduced print run and short deadline.

Configurações da Avenida W3 Sul em Brasília

Creative Direction and Design: Ralph Mayer
Case Study Photography: Ronaldo Arthur Vidal
Illustrations: Paola Saliby