Size: 420×594 mm (A2)
Paper: Canson Montval 300 g/m²
Printing: Cyanotype (Cianó Altelier, Dalton Filho, Miriã Regis)

The Polar Calendar 2025 moves away from mathematical logic to propose a textual cadence: one line for each month, each broken into seven. Printed in cyanotype, the poster is itself a product of exposure to time. The deep blue of the photosensitive technique brings out a reading of the year that numbers alone cannot capture. More than a way to track time, the calendar is a chart to navigate it.

Arts & Culture

Calendar, Ltda. 2025

Creative Direction and Design: Lais Ikoma, Ralph Mayer
Research: Stella Bonici
Motion Design: Ronaldo Arthur Vidal, Rônatan Bica
Creative Code: Ariel Tonglet

In 2023, Polar was invited by Osesp to revisit its graphic legacy and develop a new visual identity, adaptable to its diverse application needs and capable of attracting a new audience to discover it. The new identity, aiming to be a sensory and captivating invitation to rediscover classical music, was conceived through the juxtaposition of two distinct layers: technique and passion.

Osesp

Polar Team: Bruno Ribeiro, Felipe Barbosa, Lais Ikoma, Matheus Costa, Miriam Kim, Rônatan Bica, Stella Bonici, Beatriz Batisteli

Illo Team: Cristina Pasquale, Ilenia Notarangelo, Sofia Buti, Alessandra Marin, Arianna Cristiano, Davide Spelta, David Cubitt, Fabio Orlando, Riccardo Chiara, Michele Giamello, Daniel Ceballos, Ani Karamanukyan

NuIS 3.0 crystalizes a significant progression in Nubank's branding journey, shifting from a cartoonish to a sleek illustration style that embodies trust and solidity. The strategic guidelines for the world’s largest digital banking platform outside of Asia center around simplicity, intuitiveness, interactivity, and cultural relevance, fostering a cohesive visual language across all touchpoints.

Banking & Finance

Nubank Illustration System 3.0

Creative Direction: Ronaldo Arthur Vidal
Design and Motion: Rônatan Bica
3D: Matheus Costa

ACE is a research and brand strategy office that communicates in a clear, direct, and impactful way—delivering depth without excess. To reflect this approach, its visual identity is built on a modular system. The logo unfolds into three forms: a legible version, a geometric abstraction, and a composition using punctuation marks, creating a versatile system.

Service

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Lais Ikoma, Matheus Costa, Ralph Mayer, Stella Bonici
Illustration: Stella Bonici
Nubank Team: Bianca Solha, Carla Morales, Fernanda Kochi, Isabelle de Vooght, Marcela Vieira, Rosângela Rubino, Vitor Barbato
Film production: Immigrant
Case study production: Lais Ikoma, Satsuki Arakaki
Case Photography: Eliza Guerra, Ronaldo Arthur Vidal

During a brand activation, Nubank brought Leslie David Baker to Brazil to star in an advertising film. In the storyline, he moves to the country for retirement but ends up diving into entrepreneurship. That's how "Planos no Papel" stationery came to life, later materializing into a pop-up store. Influenced by the character's life, including Jazz and Bossa Nova, the visual identity took shape. The event's giveaways featured illustrations highlighting the balance between relaxation and work.

Planos no Papel

The Calendar, Ltda. 2024 is part of a tradition that began in 2018, in which a yearly print offers a fresh perspective on timekeeping and serves as a pretext for graphic experimentation. In the series' seventh installment, the focus shifts from the calendar to the poster.

Calendar, Ltda. 2024

Creative Direction: Bruno Ribeiro, Lais Ikoma
Design: Satsuki Arakaki

In continuation of the previous edition of Sesc Verão (Sesc Summer), the graphics have been refreshed for the 2024 season. Annually, all units across Brazil host the event, aimed at promoting sports and physical exercise through workshops, lectures, and festivals. It's a time to engage and include the accredited audience in daily physical activity.

Sports

Sesc Summer 2024

Creative Direction: Bruno Ribeiro, Lais Ikoma
Design: Miriam Kim, Satsuki Arakaki
Illustration: Lais Ikoma, Miriam Kim, Stella Bonici
Type Design: Satsuki Arakaki
3D: Matheus Costa

Um Café com Satoshi presents reflections on the economics, technology, and culture behind Bitcoin. Designed as a collector’s edition, the book’s design reflects the world of cryptography and engages with its community of enthusiasts. The physical edition features 50 unique covers, emphasizing the singularity of each copy.

Um café com Satoshi

Creative Direction: Ralph Mayer
Design: Felipe Barbosa, Ralph Mayer

Nubank's blog, one of the main digital channels for the bank, underwent a complete redesign led by Polar. With the mission to demystify the complexities of the financial world, the interface was crafted for an engaging and interactive user experience, based on the pillars of simplicity and intuitiveness.

Nubank's Blog

Creative Direction: Bruno Ribeiro, Ronaldo Arthur Vidal
Design: Bruno Ribeiro, Felipe Barbosa, Matheus Costa, Ronaldo Arthur Vidal, Stella Bonici
Motion Design: Ronaldo Arthur Vidal, Rônatan Bica
Illustration: Stella Bonici
Case Study Production: Lais Ikoma, Ronaldo Arthur Vidal
Verbal Identity and Brand Strategy: Pavio, Pedro Kastelic, Felipe Valério

Rappi sought to project itself as something bigger than a delivery service. With innovative products such as Turbo and Prime, the app aimed to be seen more and more as a subscription service that delivers everything, to everyone, at their own time. With that in mind, it was necessary to rethink the brand's visual universe, bringing together tools capable of building versatile and effective communication, especially in the digital environment.

Retail

Rappi

Creative Direction and Design: Lais Ikoma, Ronaldo Arthur Vidal
Motion Design: Ronaldo Arthur Vidal
Soundtrack: Ronaldo Arthur Vidal

Blackletra sponsored Typographics 2023, an annual festival held in New York that gathers figures from the typography community to explore trends in typefaces. For the event, Polar created an 15 seconds animation showcasing the catalog of the Brazilian typographic foundry. The studio handled the design, scriptwriting, and animation, while also producing a custom soundtrack for the video.

Blackletra Media Spot

Creative Direction: Bruno Ribeiro, Lais Ikoma, Ralph Mayer
Design: Bruno Ribeiro, Felipe Barbosa, Lais Ikoma, Miriam Kim, Ralph Mayer, Rônatan Bica, Satsuki Arakaki, Stella Bonici
3D: Matheus Costa

Nubank, renowned for its innovative design approach in the financial sector, has chosen to address the ESG (Environmental, Social, and Governance) pillars from a fresh perspective in its 2022 annual report. The project aimed not only to share relevant information about the company's impact but also to approach complex subjects in an accessible, educational, and and visually appealing manner.

Nubank ESG

Creative Direction: Bruno Ribeiro, Ronaldo Arthur Vidal
Design: Ralph Mayer, Ronaldo Arthur Vidal, Satsuki Arakaki
Motion design: Ronaldo Arthur Vidal, Rônatan Bica
Logo Design: Ronaldo Arthur Vidal, Satsuki Arakaki

Warren is an investment brokerage and wealth management company that provides access to investments with transparency. Launched in 2017, the company underwent a brand repositioning, and Polar was responsible for creating a new logo and symbol, in addition to a proprietary and flexible graphics system.

Warren

Creative Direction: Bruno Ribeiro, Ralph Mayer
Design: Bruno Ribeiro, Ralph Mayer, Satsuki Arakaki
3D: Matheus Costa

Every year, Sesc units throughout Brazil host Sesc Verão (Sesc Summer), an event that promotes sports and physical exercise. With workshops, lectures, and festivals, the initiative aims to encourage accredited members to include physical activity in their daily lives. In 2023, the visual communication of the event, which would massively occupy the institution's facilities, should be vibrant and inviting.

Sesc Summer 2023

Creative Direction: Lais Ikoma, Ralph Mayer
Design and 3D: Matheus Costa
Motion Design: Rônatan Bica

World leader in research and industrialization of niobium, CBMM supplies products and technologies to customers in different sectors around the world. Focused on the development of new applications with ore and the diversification of materials, Nb Venture 41 is a company initiative dedicated to building a more sustainable future.

Industry

NB Venture 41

Calendário, Ltda. 2023 is part of a studio tradition that began in 2018, in which annually a poster that reimagines the counting of time serves as a pretext for graphic experimentation. At first, the posters were designed as gifts for partners, customers and friends, and today they are also available for sale in our shop.

Design & Architecture

Calendar, Ltda. 2023

Creative Direction and Design: Ralph Mayer, Ronaldo Arthur Vidal
Motion Design: Rônatan Bica
3D: Matheus Costa
Case Study Production: Satsuki Arakaki

Polar and Enso revamped Mitsubishi and Trane's METUS project, reshaping the U.S. air conditioning market. Focused on eco-friendly solutions, the collaboration produced highly efficient products. Communication emphasizes dualities like present and future, home and planet, using a color palette inspired by thermal information.

Mitsubishi Electric Trane

Photography: Lais Ikoma, Ronaldo Arthur Vidal
Production: Miriam Kim

This T-shirt was developed for the inauguration of Polar Open, an event that brought together Polar's entire interstate team in São Paulo. The flower-shaped logo refers to the season of spring, as well as the print on the back – a hybrid between a tennis ball (the studio's main sign) and a fruit.

Polar Open ‘22 T-Shirt

Creative Direction: Ronaldo Arthur Vidal
Motion Design: Ronaldo Arthur Vidal, Rônatan Bica
Visual Identity: Tátil Design

The motion design system is a strategic framework that sets parameters and guidelines for the consistent and expressive movement of a brand's visual elements, enhancing its digital presence with a more comprehensive and engaging experience. Dotz’s animations convey a distinctive rhythm and energy, radiating optimism in every touchpoint, and emphasizes its key message: "With Dotz, you can do more."

Dotz Motion System

Creative Direction: Lais Ikoma
Design: Lais Ikoma, Satsuki Arakaki
Motion Design: Lais Ikoma

Visor is a Brazilian creative studio that combines visual experimentation with high quality execution to give form to bold ideas. Their visual identity was designed to reflect the aesthetic care which conduct Visor's production, which stands out mainly for the 3D works. 

Visor

Creative Direction: Ralph Mayer, Ronaldo Vidal
Design: Matheus Costa, Ralph Mayer, Ronaldo Vidal, Satsuki Arakaki, Stella Bonici
Illustration: Stella Bonici
3D Design: Matheus Costa
Motion Design: Ronaldo Vidal, Rônatan Bica
Logo Redesign: Satsuki Arakaki
Case Study Photography: Ronaldo Vidal
Acknowledgements: Behance (featured in Behance gallery)

Combining education and technology, Trybe prepares people to meet a growing demand in the tech area in Brazil. The relevance achieved by Trybe quickly created the need for a brand compatible with the size of the company and the teaching experience, as well as a visual universe capable of speaking directly to its community.

Education

Trybe

Creation Direction and Campaign Strategy: Conrado Rodrigues, Davi Moraes
Design Direction: Matheus Sakita, Ralph Mayer, Ronaldo Arthur Vidal
Design: Luciana Mayume, Prata Moraes, Ralph Mayer, Ronaldo Arthur Vidal
Z1 Team: Andreza Spinelli, Maria Vitória, Prata Moraes, Sophie Secaf
Case Study Production: Matheus Costa

PIXZ1N reimagines instant bank transfers through the eyes of Z1, a digital account aimed at teenagers. To launch the campaign, a visually rich universe full of elements was created, allowing the development of a wide range of outputs. The graphic choices take into account the generational and cultural aspects of Generation Z, which are manifested in a vibrant and slightly rebellious visual style.

Pixz1n

Art Direction: Bárbara Magri, Ralph Mayer, Ronaldo Arthur Vidal, Vicente França
Design: Ralph Mayer
Photography: Raval
Case Study Production: Miriam Kim

The Kinguio sweatshirt celebrates the short film of same name made by Raval Filmes in 2021. Kinguio is a kind of Japanese fish, the first to be domesticated. Regarding the universe of Japanese aesthetics, the Inari typography was chosen to pair with other components of Raval's visual identity, also developed by Polar.

Kinguio Sweatshirt

Art Direction: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Ronaldo Arthur Vidal
Photography: Bruno Ribeiro, Lais Ikoma, Ronaldo Arthur Vidal
Case Study Production: Miriam Kim

The second edition of the Polar sweatshirt was produced in a gray blend, with an oversized fit and robust fabric. The minimalist design has improved finishes and fit compared to the first version of the product, but maintains the central application of the logo in a vibrant tone.

 Polar, Ltda. Sweatshirt #2

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Satsuki Arakaki
Typography Design: Satsuki Arakaki
Motion Design: Rônatan Bica

Created by Sesc Ribeirão Preto, Mostra de Arte da Juventude — freely translated as Youth Art Exhibition — is an initiative that provides visibility to emerging young artists. For its visual identity, typographic design resources were used to make the letter "M" the identifying element of the brand, highlighting the concept of impulse.

MAJ Visual Identity

Creative Direction and Design: Bruno Ribeiro, Lais Ikoma
Illustration: Stella Bonici
Motion Design: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Production: Lais Ikoma, Satsuki Arakaki
Case Study Photography: Ronaldo Arthur Vidal

The new identity of the Santo Amaro Municipal Market sought to revitalize the space, which reopened after a devastating fire. With a combination of tradition and innovation, the logo and illustrations reflect the history of the market and pay tribute to important characters, communicating with new generations without alienating old customers.

Food & Drinks

Sto Mercado

Creative Direction: Ralph Mayer
Design: Ralph Mayer, Stella Bonici
Motion Design: Rônatan Bica
3D: Matheus Costa

Ribon is a decentralized platform that promotes a global culture of donating. The brand was seeking to communicate better with the current audience, in addition to reaching more people to build their community. The identity should incorporate elements present in the universe of DAOs and blockchain in its language, while remaining inviting and welcoming. 

Technology

Ribon

Creative Direction: Lais Ikoma
Design: Lais Ikoma, Miriam Kim, Ronaldo Arthur Vidal, Stella Bonici
Illustration: Stella Bonici
Ecommerce Platform Design: Miriam Kim
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal

LeVivre develops products with exclusive scents using formulas made out with top-quality sustainable essential oils. The brand's visual identity and packaging was designed to emphasize the natural aspect of the product composition and occupy a niche brand territory, where classic and contemporary meet in balance. 

LeVivre

29,661 is the number of circles that were sorted and printed in offset to compose the Calendar, Ltda. 2022. The poster was composed with Placar, a variable typography inspired by sports game scoreboards, as low-resolution lettering. All characters are constructed from a single grid of circles that vary in size to generate different weights.

2022 Calendar

Creative Direction and Design: Lais Ikoma, Ralph Mayer
Motion Design: Lais Ikoma, Luciana Mayume
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal

Mostra de Arte da Juventude — freely translated as Youth Art Exhibition — was created in 1989 for providing visibility to the production of emerging artists. In 2022, Polar was invited by Sesc to create the visual identity of the 30th edition of MAJ, in addition to developing the materials for its communication.

30th MAJ

Creative Direction: Matheus Sakita, Ralph Mayer
Design: Felipe Barbosa
Motion Design: Luciana Mayume
Web Development: Programatório

Cinema Tribu is a boutique production company that focuses on developing and producing content for both brands and entertainment. Its visual identity, movie intro, and high-fidelity website prototype were designed to reflect the detailed and human approach that characterizes its films.

Movies & Entertainment

Cinema Tribu

Creative Direction: Ralph Mayer
Design: Ralph Mayer, Miriam Kim
Case Study Production: Satsuki Arakaki

For months Polar followed the conception and development process of "Parte do que vem," the album by alternative rock band Bratislava. The music on the album was the inspiration for designing its cover and creating visual communications to promote its release.

Music

Parte do que vem

Creative Direction: Bruno Ribeiro, Ronaldo Arthur Vidal
Design: Bruno Ribeiro, Estela Mendes, Lais Ikoma, Ronaldo Arthur Vidal
Logo Design: Marcelo Siqueira
Case Production: Adson Rodrigues, Marcelo Siqueira, Stella Bonici

Barn was born as a venture capital manager focused on green technologies. It works to lead the transition to a greener economy.  Designing its identity, logo and website also needed this green touch. Along with the team, we made this Banking & Finance case breath sustainable symbols and meet in the barn of green transformation.

Barn

Creative Direction: Bruno Ribeiro, Ronaldo Arthur Vidal
Design: Stella Bonici
Motion Design: Luciana Mayume

Mescla is an audiovisual content producer that takes diversity in deliveries as its own essence. The multiple roles played by its founder and the variety of themes addressed in its productions have been translated into its visual identity.

Mescla

Creative Direction: Ralph Mayer, Ronaldo Arthur Vidal
Design: Estela Mendes, Ralph Mayer, Ronaldo Arthur Vidal
Naming: Pavio
Case Study Production: Matheus Costa
TGroup Team: Andréa Fernandes, Julio Pacheco, Mariana Bolgheroni, Míriam Moraes

Specifically targeting the B2B market, TGroup's visual identity delves into the interaction between humans and machines, symbolized by the combination of square and round shapes. The graphical system was meticulously crafted to seamlessly integrate the group's startups, offering a multitude of versatile applications.

TGroup

Design: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal
Case Study Production: Satsuki Arakaki

Çã is a British style cider made and bottled in Brazil. The bottle's label, which brings all the necessary information in an objective and functional way, seeks to attract attention for its elegant simplicity, in addition to expressing a brand that communicates with transparency and focuses on the quality of the product. 

Çã Cider

Creative Direction: Matheus Sakita, Ralph Mayer
Design: Felipe Barbosa
Acknowledgements: Behance (featured in UI/UX gallery)

Immigrant is a production company founded on two continents that looks beyond geography to find the best directors and collaborators around the world. Starting from the pre-existing logo, the challenge in this project was to design a visual system capable of encompassing both the brand's digital behavior, which showcases their work, and any institutional developments. 

Immigrant Studio

Creative Direction: Ralph Mayer, Ronaldo Arthur Vidal
Design: Estela Mendes, Ralph Mayer, Ronaldo Arthur Vidal
Brandbook: Helena Hennemann
Case Study Production: Matheus Costa
Naming and Verbal Brand Identity: Pavio
TGroup Team: Andréa Fernandes, Felipe Piris, Guilherme Assis, Julio Pacheco, Mariana Bolgheroni, Míriam Moraes

Confi is dedicated to bolstering digital security in Brazilian e-commerce. Its free tool actively monitors purchases using CPF, offering insights into the website reliability. As the sole B2C brand in TGroup, Confi distinguishes itself with an eye-shaped symbol, adding a human touch to its identity while highlighting its vigilant nature.

Confi

Creative Direction: Ronaldo Arthur Vidal
Motion Design: Luciana Mayume, Ronaldo Arthur Vidal
Visual Identity: Tátil Design
Case Study Production: Rônatan Bica

The motion design system is a strategic framework that sets parameters and guidelines for the consistent and expressive movement of a brand's visual elements, enhancing its digital presence with a more comprehensive and engaging experience. In Vibra's communications, elements move simultaneously in a synchronized manner, bringing rhythm and agility to the animations. Accelerations and transitions behave as if responding to an impulse, conveying a vibrant and restless personality.

Vibra Energy Motion System

Creative Direction: Bruno Ribeiro, Lais Ikoma, Ronaldo Arthur Vidal
Design: Felipe Barbosa, Lais Ikoma, Ronaldo Arthur Vidal
Iconography: Estela Mendes
Case Study Production: Satsuki Arakaki

Nomad was the first Brazilian fintech to offer a digital dollar account. In dialogue with its traveling spirit, Nomad's visual identity expansion seeks to create identification with global citizens passionate about freedom.

Nomad

Design: Ralph Mayer, Lais Ikoma, Ronaldo Arthur Vidal
Risograph Print: Ralph Mayer
Case Study Production: Satsuki Arakaki

Cover design and visual communication for the launch and promotion of the single "Desfecho" by alternative rock band Bratislava. All images and videos were created from risograph prints.

Desfecho

Creative Direction: Ronaldo Arthur Vidal
Motion Design: Luciana Mayume, Ronaldo Arthur Vidal, Rônatan Bica
Visual Identity: Tátil Team
Case Study Production: Rônatan Bica

The motion design system is a strategic framework that sets parameters and guidelines for the consistent and expressive movement of a brand's visual elements, enhancing its digital presence with a more comprehensive and engaging experience. In the project for the integrated healthcare network Dasa, animations are meticulously crafted with fluid, mirrored movements, and accelerations, creating a sense of comfort and lightness.

Health & Wellbeing

Dasa Motion System

Creative Direction and Design: Bruno Ribeiro, Lais Ikoma, Ralph Mayer
Identity Illustration: Stella Bonici
Acknowledgements: Behance (featured in Graphic Design gallery)

The purpose of Kiro, a pioneer in the manufacture of switchel in Brazil, is not only to offer a healthy and clean label drink, but also to create a sustainable business capable of strengthening small producers. In 2021, the company turned to Polar to translate its business maturity into a new visual identity for the brand.

Kiro Switchel

Creative Direction: Lais Ikoma, Matheus Sakita
Design: Lais Ikoma, Stella Bonici
Illustrations: Stella Bonici

Padaria Tujuína is the little brother of the Tuju restaurant group. Its visual identity is derived from the Tuju and Tujuína brands, distinguished by a deep color palette. The sophistication of the products is reflected in the complete line of packaging, where proprietary graphics and illustrations receive high-end finishes.

Tujuína Bakery

Graphic and Motion Design: Ronaldo Arthur Vidal
Project Management: Matheus Sakita
Case Study Production: Miriam Kim

Azores Filmes is a Brazilian audiovisual production company. Its logo was created in a process of typographic experimentation with the letters AZF, which refer to the name. The chosen version, which conveys seriousness without giving up personality and simplicity, has also gotten an animation to sign its productions.

Creative Direction and Design: Bruno Ribeiro, Matheus Sakita, Ralph Mayer
Illustration: Stella Bonici
Web Development: Ariel Tonglet, Bruno Berkenbrock
Case Study Production: Stella Bonici, Rônatan Bica

Since 2010, when he set up his first recipe blog, designer, cook and pastry chef Gui Poulain has been sharing his recipes and affections on the internet. In 2020, with two books published and a growing number of followers on social media, Polar created a visual identity capable of supporting the growth of his personal brand, in addition to a new website to concentrate his recipes.

Gui Poulain

Creative Direction: Lais Ikoma, Ronaldo Arthur Vidal
Design: Lais Ikoma, Luciana Mayume
Motion Design: Luciana Mayume

Visuals, storyboard and animation developed for Plau type foundry. The video introduces Variable Brand Voice, a concept that proposes the use of variable font technology to adjust a brand's typographic voice to communicate effectively with different audiences.

Variable Brand Voice

Creative Direction and Design: Lais Ikoma
Motion Design: Luciana Mayume
Case Study Production: Satsuki Arakaki

Organized by Sesc in the historic city of Paraty, Sesc Readers Club is an initiative that aims to encourage reading habits and stimulate contact with the Works of contemporary Brazilian authors. Between 2018 and 2021, Polar worked on the visual identity and promotional posters for the selected titles. The 2021 edition, which took place online, also featured animated images for promotion.

Sesc Readers Club ‘21

Creative Direction and Design: Bruno Ribeiro
Illustration: Stella Bonici
Case Study Photography: Matheus Sakita

Cover design for the book "Fourteen Camels towards Ceará", in which journalist Delmo Moreira recreates the tragicomic expedition of 1859 that brought fourteen camels to Fortaleza to be used as cargo transport.

Catorze Camelos para o Ceará

Art Direction: Lais Ikoma, Matheus Sakita, Ronaldo Arthur Vidal
Photography: André Iosolini
Models: Bruna Matias, Guilherme Siqueira
Case Study Production: Miriam Kim

Polar, Ltda. ‘21 Sweatshirt is the inaugural product of the Polar Shop, a space created to promote experimentation and materialize pieces in different creative areas. Its minimalist design was thought to highlight the logo, embroidered in the studio's characteristic neon, in addition to emphasizing the oversized modeling and the quality of the fabric and finishes.

Polar, Ltda. Sweatshirt

Creative Direction: Ronaldo Arthur Vidal
Motion Design: Luciana Mayume, Ronaldo Arthur Vidal
Visual Identity: Itaú Design Team
Case Study Production: Rônatan Bica

The motion design system is a strategic framework that sets parameters and guidelines for the consistent and expressive movement of a brand's visual elements, enhancing its digital presence with a more comprehensive and engaging experience. In the Itaú Empresas project, simplicity is the key. Texts and images are revealed and hidden by overlapping rectangular layers in an agile and coordinated manner, while the construction of elements is practical and uncomplicated.

Itaú Empresas Motion System

Creative Direction: André Firulo (AlmapBBDO)
Design: Bruno Ribeiro, Gabriel Grossi, Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal, Victor Yves
Motion Design: Ronaldo Arthur Vidal
3D: Matheus Costa
Verbal Brand Identity: Pedro Kastelic

WhatsApp had the challenge to update its brand positioning. With this mission in mind, AlmapBBDO invited Polar designers to join forces and translate the strategy into guidelines for brand communication.

WhatsApp

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Luciana Mayume, Stella Bonici
Motion Design: Luciana Mayume

Simplificador is an online accounting service that aims to simplify the way small businesses handle their accounting routines. Its visual identity was designed to communicate lightness and convenience, reducing the barrier that separates entrepreneurs from a subject that can often be intimidating.

Simplificador

The motion design system is a strategic framework that sets parameters and guidelines for the consistent and expressive movement of a brand's visual elements, enhancing its digital presence with a more comprehensive and engaging experience. In the project for Bike Itaú, animations draw inspiration from the urban mobility of bicycles as a collective phenomenon. This reference can be observed in the gradual braking for the acceleration of elements, the trail left by the graphics, and the coordinated movement of letters.

Bike Itaú Motion System

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Estela Mendes, Bruno Ribeiro, Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal
Illustration: Stella Bonici
Motion Design: Ronaldo Arthur Vidal, Stella Bonici
Case Study Production: Stella Bonici

Rita is a digital health solution whose mission is to simplify the relationship between patients and health professionals. The company aims to bridge the gap between quality healthcare and low-income patients, offering services with the support of the Sabin network.

Rita Saúde

Creative Direction and Design: Matheus Sakita, Ronaldo Arthur Vidal
Motion Design: Ronaldo Arthur Vidal
Case Study Production: Stella Bonici

Coplanar is an architecture and urban design office rooted in the Brazilian Concretist movement. “Coplanar” refers to geometric figures formed by at least three points that lie in the same plane. The logo was built from three points, represented by the circular design of the vowels. The visual universe is based on the same idea and makes use of polygons in different scales and angles.

Coplanar

Creative Direction: Ronaldo Arthur Vidal
Motion Design: Luciana Mayume
Case Study Production: Miriam Kim
Visual Identity: Haag Type, Johnny Brito

This series of animations was developed to promote the “Igual” typeface family by Fabio Haag Type. The videos highlight the variety of weights and slopes available in the typography. One of its main features is a UI version, in which the character width remains fixed regardless of the weight or slope chosen.

Igual Type Specimen

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Illustrations: Matheus Sakita

Tujuína is a casual restaurant compared to its big brother, Tuju. Both restaurants share a cohesive visual identity with a single construction rationale. Tujuína stands out with its vibrant and contrasting colors, deconstructed typography, and illustrations made from culinary ingredients that reflect the restaurant's laid-back atmosphere.

Tujuína

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Illustrations: Stella Bonici

Tuju is a high-end gastronomy restaurant, led by Chef Ivan Ralston, that has been awarded two Michelin stars. Its visual identity aims to translate with simplicity the care, elegance and modernity present in the cuisine. The Tuju brand also serves as the foundation for its related brands, Tujuína Restaurant and Tujuína Bakery.

Tuju

Direção de criação: Matheus Sakita, Ralph Mayer
Design: Bruno Ribeiro, Estela Mendes, Matheus Sakita, Ralph Mayer
Case Study Photography: Miriam Kim, Ralph Mayer e Ronaldo Arthur Vidal
Case Study Production: Miriam Kim

In 2020, the city of Brasília celebrated 60 years of its foundation, and as part of the celebrations, IPHAN (National Institute of Historic and Artistic Heritage) re-edited “A Invenção da Superquadra” (which translates as “The Invention of the Superquadra”), a book based on research by professor Matheus Gorovitz and Marcílio Mendes Ferreira, from the University of Brasília. 

A Invenção da Superquadra

Creative Direction: Matheus Sakita, Ralph Mayer
Design: Estela Mendes, Matheus Sakita, Ralph Mayer, Stella Bonici
Illustration: Stella Bonici
Case Study Production: Lais Ikoma, Ronaldo Arthur Vidal
Acknowledgements: Behance (featured in Behance gallery)

Holistix is one of the main wellness and well-being brands in Brazil. Seeking to reach new audiences and to ensure coherence in its expanding product portfolio, the company realized the need for a systemic design project that would encompass both the production of digital content and packaging, with graphic assets that, when combined, simultaneously guarantee variation and consistency.

Holistix

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Case Study Production: Satsuki Arakaki

Album covers and promotional materials for the Brazilian instrumental quintet The Big Odd. The artwork for the self-titled album and singles was developed in partnership with artist Erre Erre, who signs the illustrations.

The Big Odd

Creative Direction: Bruno Ribeiro, Ralph Mayer 
Design: Bruno Ribeiro, Estela Mendes, Lais Ikoma, Matheus Sakita, Stella Bonici
Illustration: Stella Bonici
Motion: ​​Luciana Mayume, Ronaldo Arthur Vidal
Case Study Production: Lais Ikoma, Matheus Sakita, Ronaldo Vidal, Satsuki Arakaki
Case Study Photography: Pablo Saborido
Crudo Team: Julia Vidigal, Laura Andreotti

With fillings and cheeses incorporated into the meat, Nope's burgers impress with complex flavor and juiciness, along with a variety of sauces. The brand's rebelliousness inspired the design, embodied by the fun and clumsy mascot. The concept of intense flavor is further reinforced by the brand's super-condensed typography, which conveys a lot of personality in a small space.

Nope

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Motion Design: Luciana Mayume, Ralph Mayer
Web Development: Ariel Tonglet
Acknowledgements: Behance (featured in Graphic Design gallery), Behance (featured in Illustrator gallery)

To Raval, nostalgia is not a mere fetish, but the construction of a language. Aiming to materialize the creative references of the production company in its visual identity, this project began with a wide visual investigation on the relation between audiovisual and graphic design over the decades.

Raval

Creative Direction and Design: Matheus Sakita, Ralph Mayer
Web Development: Julia Saborido
Case Study Production: Felipe Barbosa