Nope
Nope's burgers are nothing like the others. With fillings and cheeses incorporated into the meat, the burger joint offers sandwiches that appear to be made only of meat and bread, but surprises with complex flavor and juiciness. To create an even more unique experience, the customer enjoys a variety of sauces, being encouraged to try suggested pairings and create their own.
The brand's rebelliousness, evident even in its name, inspired the design, embodied by the fun and clumsy mascot - a sauce bottle that loves to make a mess and is accompanied by characters related to different accompanying flavors. The concept of intense flavor is further reinforced by the brand's super-condensed typography, which conveys a lot of personality in a small space.
Credits
POLAR TEAM
Creative Direction: Bruno Ribeiro, Ralph Mayer Design: Bruno Ribeiro, Estela Mendes, Lais Ikoma, Matheus Sakita, Stella Bonici Illustration: Stella Bonici Motion: Luciana Mayume, Ronaldo Vidal Case Study Production: Lais Ikoma, Matheus Sakita, Ronaldo Vidal, Satsuki Arakaki
CLIENT'S TEAM
Julia Vidigal, Laura Andreotti (Crudo)
CASE STUDY PHOTOGRAPHY
Pablo Saborido
TYPEFACES
Plaak (205TF), Errata (The Pyte Foundry)