Nomad
Nomad was the first Brazilian fintech to offer a digital dollar account. With operations carried out via app and regulated by the US financial system, Nomad allows its user to carry out transactions, purchases, withdrawals and investments in US dollars, making it a convenient and economical option for those who wish to expand their financial frontiers.
In dialogue with its traveling spirit, Nomad's visual identity expansion departed from the already established logo and color palette, and incorporated elements that reference to signaling systems. From the typography used on road signs across the USA to the use of functional iconography as proprietary brand elements, the pieces seek to create identification with global citizens passionate about freedom.
Credits
POLAR TEAM
Creative Direction: Bruno Ribeiro, Lais Ikoma, Ronaldo Arthur Vidal Design: Felipe Barbosa, Lais Ikoma, Ronaldo Arthur Vidal Iconography: Estela Mendes Case Study Production: Satsuki Arakaki
VERBAL IDENTITY AND BRAND STRATEGY
Felipe Valério
NOMAD TEAM
Vanessa Giangiacomo, Theo França, Catharina Inagaki, Daniel Gizo, Dhyogo Oliveira, Nycolas Ribeiro, Jéssica Lago, Vitor Vasconcelos
TYPEFACES
Interstate (Font Bureau) Lato (Łukasz Dziedzic)
SCOPE
Visual Identity
