Niul Cosmetics

Creative Direction: Lais Ikoma, Ralph Mayer
Design: Bruno Ribeiro, Lais Ikoma, Matheus Sakita, Ralph Mayer, Satsuki Arakaki
Typography Design: Satsuki Arakaki
Motion Design: Rônatan Bica

Created by Sesc Ribeirão Preto, Mostra de Arte da Juventude — freely translated as Youth Art Exhibition — is an initiative that provides visibility to emerging young artists. For its visual identity, typographic design resources were used to make the letter "M" the identifying element of the brand, highlighting the concept of impulse.