ECP 2017 Annual Report
The annual report of Esporte Clube Pinheiros had a peculiar project flow: a good amount of time to develop the graphic project and a tight deadline to layout and print the content. In addition to fluid reading and easy navigation, the leaflets needed to convey the main features of the management: transparency and efficiency.
Faced with this challenge, inspiration for the graphic design was taken from automatically generated documents based on predefined layouts, such as forms and tax receipts. The design choices were guided to ensure that the layout of the content was done as quickly as possible, allowing the delivery of almost 500 pages (divided into two volumes) in record time.
Credits
POLAR TEAM
Design: Bruno Ribeiro, Matheus Sakita, Ralph Mayer
CASE STUDY PHOTOGRAPHY
Marlon Brambilla
ECP TEAM
Diego Muniz, Luma Pereira, Yara Mansur
COLLABORATIONS
Proofreading: Claudio E. N. Ramos, Leontina C. Jacubcionis Printing Production: Lilia Góes
COLOPHON
Size: 220 x 300 mm Paper: Offset 120 g/m2 Printing: HP Índigo
TYPEFACES
Fakt (Thomas Thiemich) Rational TW (René Bieder)
SCOPE
Editorial Project Report Layout
ACKNOWLEDGEMENTS
Behance (featured in Graphic Design gallery) Behance (featured in InDesign gallery)
