Project info

EC Pinheiros Magazine

In this project, the challenge was to bring the daily activities of Esporte Clube Pinheiros - the largest multisport club in Latin America - to the graphic design of its magazine, a monthly publication with a circulation of 21,000 copies.

To achieve this goal, a system was developed to explore weight variations within the same typographic family. This system organizes content without making it rigid and offers a light and fluid reading experience. In addition to graphic design, Polar was also responsible for the layout and art direction of Revista EC Pinheiros between 2017 and 2022.

Credits

POLAR TEAM

Creative Direction: Bruno Ribeiro, Ralph Mayer Design: Bruno Ribeiro, Estela Mendes, Miriam Kim, Ralph Mayer, Stella Bonici

ECP TEAM

Diego Muniz, Luma Pereira

PROOFREADING

Ana Guadalupe

CASE STUDY PHOTOGRAPHY

Marlon Brambilla

COLOPHON

Size: 210 x 275 mm Paper: Couché 80 g/m2 Printing: Offset

TYPEFACES

FF Real (FontFont) Sharp Grotesk (SharpType)

SCOPE

Art Direction Editorial Project Graphic Project Magazine Layout Illustration