The Calendar, Ltd. carries on a tradition started in 2018, where each year, a printed piece explores new ways of perceiving and measuring time, serving as a pretext for graphic experimentation.

In 2025, the approach moves away from mathematical rigidity, reshaping time into a more fluid, sensory flow. Instead of a Cartesian structure, it follows a textual rhythm—one line per month, each divided into seven.

Printed in cyanotype, the poster is itself a product of exposure to time. The deep blue of the photosensitive technique brings out a reading of the year that numbers alone cannot capture—days stretching or contracting, the ebb and flow of weeks, letters and shades of blue appearing more often than others. More than a way to track time, the calendar is a chart to navigate it.