Çã is a British style cider made and bottled in Brazil. With low alcohol dosage, Çã Cider is fermented directly from the must of selected apples from the mountains of southern Brazil, and does not receive the addition of preservatives, colorings or artificial flavorings. Complex and refreshing, the beverage has its greatest differential in its simple formula, and is positioned as a quality option for the Brazilian market, which lacks good products in the category.
The bottle's label, which brings all the necessary information in an objective and functional way, seeks to attract attention for its elegant simplicity, in addition to expressing a brand that communicates with transparency and focuses on the quality of the product. The project also included refinements in the design of the pre-existing logo to make it more proprietary, favoring visual communication that makes use of few good resources to show that Çã is a choice for casual consumption moments, but that it values excellence.
Design: Lais Ikoma, Ronaldo Arthur Vidal Case Study Photography: Lais Ikoma, Ronaldo Arthur Vidal Case Study Production: Satsuki Arakaki
Mori Gothic (Pangram Pangram) Acumin (Adobe Originals)