Lais is a Young Guns 23 Finalist
For the second consecutive year, Polar’s Co-Founder and Creative Director, Lais Ikoma, has been named a finalist in Young Guns. The One Club for Creativity’s competition celebrates outstanding creative talents aged 30 and under. We are beyond proud of this recognition!
"Homens sem Lei" Reveals Dark History of the Death Squad
The documentary series explores the rise of Scuderie Le Cocq in the 1960s, a paramilitary group of police officers who, with state approval, established a legacy of violence that persists to this day. Watch it on streaming to see the visual identity and title cards created by us.
Polar at Inscript 2025
We joined the Experimental Typography Festival to share how we bring letters to life through animation — reflecting on our collaborations with Brazilian type foundries and how the intersection between type and motion lies at the heart of our design practice.
Packaging Soap Like It’s Beer
Our packaging project for Niul was featured on The Dieline. The article highlights how the design introduces aluminum cans as a new container for liquid soap — offering a more sustainable way for the product to live on the shelf while keeping a sense of familiarity with classic packaging systems.
Sesc Verão turns up the heat in Funkadelic
Created for Sesc’s summer programming, the visual system for Sesc Verão 2023 was included in Funkadelic, a Victionary publication showcasing identities that explore color, contrast, and the free-spirited aesthetics of the ’70s.
Niul in the Communication Arts Exhibit
The brand and packaging system we designed for Niul is now part of Exhibit, Communication Arts’ online curation of global design work.
A generative instrument for Osesp
The project we created for Osesp uses a generative design instrument — a custom-built tool shaped by code — and was selected for Code Crafted, Victionary’s book on design driven by programming.
3x Bronze at the 2025 LAD Awards
The 2025 edition of the LAD Awards, held in Cusco, Peru, recognized our projects for Osesp and the 2024 Calendar with three bronze awards in the Branding and Graphic Design categories.
So precise it’s scary
We led the creative direction for the Brazilian extension of the launch campaign for the precision boot — from the shooting to the media and retail rollouts — ensuring alignment with the global concept and featuring standout Brazilian players such as Andressa Alves, Vitor Roque, and Kelvin Oliveira.
Reviewed on BrandNiul
The identity and packaging project we did for the aluminum can cosmetics brand was the subject of a thorough analysis on BrandNew. The content is exclusive to subscribers.
Aluminum cans for the planet
Our new project with Niul is live — vegan, clean label cosmetics in 100% recyclable cans, designed to care for people and the planet.
Fresh on the outside, natural on the inside
A Tal da Castanha just got a new look — lighter, sharper, and more cohesive. We designed the updated identity and packaging system for the leading name in Brazil’s plant-based beverage market.