Lellolab Report
Lellolab is the innovation laboratory by condominium manager Lello. Its mission is to create and implement sustainability and coexistence initiatives that improve community life and promote urban and environmental regeneration in large cities.
The learnings from the first year of the laboratory were compiled in a printed publication called "Dossier Lellolab year #1". Verticality served as the basis for the project graphic design. The illustrations throughout the material depict moments shared by a community, where symbolic barriers dissolve, and the proximity between individuals and neighbors takes place beyond geography.
Credits
POLAR TEAM
Creative Direction and Design: Ralph Mayer Case Study Photography: Ronaldo Arthur Vidal
ILLUSTRATIONS
Paola Saliby
LELLOLAB TEAM
Angélica Arbex, Livia Araújo, Natalia Garcia
COLOPHON
Size: 290×210 mm Paper: Pólen Bold 90 g/m2 Printing: Offset
TYPEFACE
Halyard (Darden Studio)
SCOPE
Editorial Design Graphic Project Brochure Layout